Harrogate Carriage Co / Oxo, Back Royal Parade, Harrogate - 26 Aug 2014
On the corner of Royal Parade is this ghost ad. The lower part is fairly obviously for Oxo stock cubes. On a closer look, it is actually a palimpsest: the large 'Oxo' has been painted over an earlier advertisement which included an image of the box. On the side is their slogan 'it's meat and drink to you'.
Above it there are faint traces of another advert for Harrogate Carriage Co. This company was acquired by Harrogate & District Road Car Company in 1924. Despite the less-than-snappy name, they actually owned buses (originally steam buses). It's not clear whether the name changed in 1924, but following a merger with a Bradford company in 1928 they became the West Yorkshire Road Car Co. By 1932, subsidiaries such as the Harrogate & District Road had been fully incorporated into it.